Shoes are an important accessory for a person; it projects your personality and gives a status symbol. The brand conscious current generation people are judged with their outfits and for sure shoes play a critical part of the opinion and you style statement. India being a growing economy and the spending capacity of the people growing, more International brands for shoes has entered India compared to the previous generation.
The early 2000s saw many international shoe brands entering the Indian market an establishing themselves in the market. One such prominent international shoe brand which entered India in 2005 is ALDO from Canada. Though many brands have seen entered the market, this one is a favourite because of their prices and offerings. ALDO shoes for men and women store was first launched in Mumbai in 2005.
With the growing market in India these international brands strategized how to penetrate the potential customers in India. One such strategy was for sure selling your products online. Online sales of every product have drastically grown in the last few years and industry experts foresee more growth in the upcoming years. ALDO also did not want to be left behind in the race with more and more International shoe brands entering India. Considering the above an ALDO India online strategy was launched. Aldo shoes are available online with the various websites accessed by the Indian customers. This for sure from the customers perspective makes it easier for buying shoes from the brand. With online availability the customer is offered wider range of options and enjoys the ease of shopping. It is also assumed that it makes life easier for the manufacturer as he need not maintain stock at the store which is inventory cost and needs to be shipped to the warehouse or to the customer directly only if ordered.
ALDO shoes online has options for both Men and Women, they have a wide range of options with the latest fashion trending across the globe. People across the globe are also having access to these shoes as the brand has its presence in more than 65 countries. The brand has also got in the accessories business and since the launch of ALDO shoes in India in 2005, they also launched their first accessory store in India in 2008. The accessories division has a presence in more than 19 countries. To conclude, it is very fascinating how the brand has got their right designs understanding the Indian market, with the right mix of international designs with a touch of Indian, ALDO is able to cater the growing Indian market.