QR Code stands for Quick Response Code and it is nothing but a patent for a kind of matrix barcode otherwise called as two-dimensional symbols and they were initially intended for the automotive industry. As compared to the standard UPC Barcodes since the QR models offers facilities like large storage capacity and faster readability, they are being used in other industries as well apart from automotive industry these days. The symbol will have a white background with black modules that are positioned in a square pattern. According to a survey conducted by a digital market research firm, it was found that the incidence of businesses using these codes is increasing at a faster pace. With the development of technology, some of the popular organizations enable small businessmen to easily get onboard by generating QR codes for functionality and free placement of technology through their website.
These codes found their origin in Japan and these are two dimensional in nature in such a way that encoding of data can be done both perpendicularly and horizontally. Here, more information about the product or service is encoded in a compact manner within the square pattern. The best thing about this QR pattern as compared to conventional codes is that the former can be read in any direction, while the latter can be read only when it is used in proper alignment. Nowadays, most of the smart phones and cameras are coming with the ability to read these symbols and they are widely used in magazines, coupons and other advertising platforms these days. These codes are further divided into static and dynamic, of which the former will be pointing to the same destination, while the latter will enable the users to edit the destination according to their preference.
Nowadays, businessmen are using them for marketing purposes and marketing campaign are unleashed through these symbols in such a way that they can track the responses from different sources. There are also trackable QR codes that enable users to get themselves connected with the mobile users for communication purposes. With this, businessmen are able to conduct targeted marketing campaigns by purposely dispatching only appropriate information to a particular portion of their audiences generated through lead.
Nowadays, there are organizations enabling people to generate QR codes and they can also create, manage and track them with the help of the software program provided by the organization. So, irrespective of whether a businessman opts for trackable QR code or a normal one they will sure be able to develop their business to a great extent.
This content has been taken from http://www.ideamarketers.com/?articleid=3444882&wherefrom=LOGIN&CFID=214001648&CFTOKEN=99614102
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