When you have a website and of course you would want it to be visited by as many people as possible, then you should do effective search engine optimization (SEO) on it. While there are many ways to do it, the basics still remain the same. It is just the tools and how to do them that actually changes. This article will show you some of the best practices on how you should be doing SEO on your website.
You should keep in mind that it will take some effort before you can achieve your ranking target. This is especially true if the niche you are in is a very competitive one. But that does not mean it is impossible. Sometimes you just need to know the right combination of tactics so you can get to your goals faster and more efficiently.
Here some ways that you can do for an effective search engine optimization so you can rank your own site.
Do your keyword research first. Because you should know early on what keywords will help to bring in the right kind of traffic to your website. But not just any kind of keyword. You should also check if you have a good fighting chance to rank for that term otherwise it might take you a very long time before you can see any favorable results. You should use a keyword research tool for this one like the free Google keyword tool or a proprietary one like Market Samurai. In terms of the tools, it is really just about your preference as all of them has their own merits.
Now that you have your keywords, then you should put them in all the right places. Start with the title tag of each web page that you have. Place your keyword there but add a few more words so that it will be readable and will make sense. Keep in mind that you are not just writing for the search engines but for your human readers above all else. Then you should also put your keywords in the body of your web copy. Twice or thrice will be good, depending on the word count. Just avoid doing any keyword stuffing. Because if you do that, there is a chance that the top search engines, Google primarily, will penalize your website. And that would be a very big problem indeed.
Search engine optimization, or SEO, is a term used to describe the process of ranking well in the search engines using an understanding of how the search engines work. Local SEO, is when similar tactics are used to rank well in the search engines among users in a specific location.
Local SEO is growing in importance, and this is good news for small businesses that know how to take advantage of this fact. For a business to use this strategy effectively, it must understand two things: how their users use the search engines, and how the search engines work.
Why does Google give so considerably ‘weight’ to offpage optimization efforts and so tiny to onpage optimization? Well it can be all about the top quality of their results. Whilst onpage optimization is completely managed by the webmaster and can thus be abused by an unethical one, offpage optimization is something that isn’t managed by anyone as such but rather by other sites owners, internet sites and indeed the Internet in general. This means that it really is significantly harder to do any deceptive or spammy offpage optimization techniques inside in hope of gaining an unfair advantage for a site inside Google SERPS (Search Engine Result Pages).