Report this Article

How to properly organize an advertising campaign


  • Comments 0
  • Views 0

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:”";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:”Times New Roman”;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}

Advertising business is an important part to attract new customers, but it is always a great cost. Fortunately, there are inexpensive, accessible to everyone how to help you start an advertising campaign, with minimal or no cost.

First, and foremost, a business must have its own logo and business card. Having a professional looking business card, no doubt, will cause the trust of potential customers. In addition, you can leave them anywhere that visit and just share with people, friends, acquaintances, and perhaps thus be interested in them. You can also use the services of companies that are engaged in distribution of printed materials.

Next, create a separate work number, or use call forwarding, no matter what anyone’s guess who’s calling himself, and who is on the case. Try to get a simple and memorable number. This is a good way to stand out.

Sure, today is a great need for businesses to have their web site. If you do not, do not worry it’s just a matter of time. On the Internet there are many websites, business cards, which already has a large number of templates for  and you can only register and choose a domain name.

Since I started talking about the cards, then you can print them offline large number of them and point out your contacts, website, believe it is quite true, and today. But that would stand out, you must be a professional and creative person, to attract the attention of your potential customers. Need to constantly carry out all the different stocks, distribute coupons, discounts, it’s not enough to attract new customers.

For example, you can do on the back of a business card, a coupon with a discount of 20%, so that people will have reason to preserve them and make a call. If you provide a service to which such photo or send a picture, you can perform fast and free distribution, for example in the popular park. Draw a couple of pictures or making pictures, give their members and will leave your business card. Just imagine how many new loyal customers can be attracted.

There are several places available for the advertising - it’s free classifieds on the Internet, you just type in a search for “leave a free ad,” and register.

Your budget for an advertising company largely depends on your business goals. You can spend a fortune on advertising, you can be creative, connect the fantasy and the results are, in turn, will be the same.

Anyone who is engaged in business , especially in the last five years, he knows how important advertising. Advertising spending on its similar to the taxes, it’s permanent investment, time, labor, and of course the nerves. But the main difference is that advertising pays for itself, if done correctly.

You should start small and work. Keep costs low and think about advertising as an effective means of income.

The focus of the outdoor advertising :

Head of the popular worldwide advertising company said that outdoor advertising has a specific character, since its task is, in order to attract consumers’ attention for a few seconds. From this perspective it should not be verbose and bright. It should be noted that in Russia, advertisers often overdo it, having on light boxes are too complex for the perception of an image or an arbitrary location and a long tagline. For example, the common slogan of light boxes in a circle, caterpillar, vertically, diagonally, etc. Rint-Valkama, which has twenty five years experience in promotional work, convinced that the slogan should be easy to read.

In addition, studies of marketers spend passersby to read advertising signs only 35 seconds, and drivers – 12 seconds. Not all  placed on the city streets are consistent with the conditions of perception.

According to the manager of the agency for the preparation of city projects – Elite Zunino: outdoor advertising like the bright and unexpected designs more than any other media.

Simply put, good ads should be colorful, showy, replaced, concise (preferably fewer words). Billboards must be in place.Because no one will solve the riddle, which is located on the large structures, these structures are designed for cars. A puzzle should be placed, for example, at stops traffic.

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:”";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:”Times New Roman”;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}

Emma is a basically a designer. She has many remarkable Advertising agencies in Pakistan projects and Advertising agencies in Lahore on her behalf. After many successful projects she runs her own design house and also creative design Pakistan she uses to write articles in many newspapers and magazines. This is one of them….. 

 

Share

devindennis Article's Source: http://articles.org/how-to-properly-organize-an-advertising-campaign/
Author:


  • Posted On July 27, 2012
  • Published articles 10

Post Comment