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How You Can Boost Your Web-based Marketing Efforts via Contest Management Platforms

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When managing your web marketing strategies, you’ll certainly do everything you can — provided that it’s permitted by law–to gain more traffic and make your company or brand accessible to your intended market. Other than the tried and tested search engine optimization techniques, a wonderful way to beef up your web marketing campaign is through contests like photo captioning or video-making contests. Even if you’re thinking how tough or convoluted it might be to coordinate an online competition–think again, since many contest management software are there to make it much easier.

Social Networking Elements

What better way to execute the campaign than with the impressive reach of social media sites?. Consumers can spread the word on their Facebook profiles or Twitter accounts, which could also be a prerequisite to join the competition you’re organizing. Fortunately, contest management software commonly integrate “sharing”, “liking”, and “retweeting” features.

Brand-building Techniques

Your Web-based competition can be posted on multiple platforms. Developers of contest management software ensure that it’s possible to consistently produce all your public or entry forms to complement and boost awareness of your brand. Take note that consistency is often a positive quality that consumers seek and cherish in a business.

Builds Communities

A contest platform permits public voting and review of every submitted entry. As contestants encourage colleagues and family to vote for and view their entries, you not only generate web traffic, but build communities as well. Your audience makes up a community that is focused on talking about and participating in your competition. If you’re stressed over spammers or hackers, various software companies continue to develop strict protection and control features.


Contest management software additionally compiles and catalogs data that you’ll need to get to verify the overall performance of the campaign. From the number of page views to the typical time customers spend in your website, you’ll have access to all the measurement and analytics that are essential to evaluate and enhance your campaign. You won’t be wasting time postulating or indexing on your own.

Conducting online events with the aid of contest management software applications is a breeze. It’s a great way to enliven the creativity of participants while marketing your products and services in a relatively subtle way. If you want to find out more about organizing and overseeing online contests, you might want to check out


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