Avon is one of the world’s major direct sellers of beauty merchandise, with over $8 billion in annual revenues and more than 6 million representatives worldwide. The company began because the California Perfume Business, whose founder, David McConnell, found that bringing his perfumes straight to his consumers – mainly ladies – was much much more powerful than traditional selling strategies. In 1939, Avon was renamed right after the river that runs by means of the English Midlands.
Avon sells its goods by way of multi-level marketing. The company produces cosmetics, skincare, perfumes, jewelry, clothes, and toys. Avon goods are presently sold in more than 140 countries. Though the majority of Avon merchandise are designed and intended for females, Avon also gives items for males at the same time as kids. Those item lines, for example aftershaves, shampoos, and merchandise intended for use by adolescents, continue to expand.
Corporate Citizenship has been an a part of Avon given that the company’s inception. One of Avon Founder David H. McConnell’s guiding principles was: “To meet completely the obligations of corporate citizenship by contributing for the well-being of society along with the environment in which it functions.” Central to Avon’s corporate citizenship is the mission to enhance the lives of girls globally. Because the Avon Foundation was produced, more than $500 million worldwide has been donated to address breast cancer, domestic violence and emergency relief for ladies and households. Avon is the largest single corporate supporter in breast cancer awareness and research.
Avon Representatives go by numerous names, like Konsultantka, Vendeuse Independante, or Revendedora, according to the country in which they’re operating. Becoming an Avon representative demands a $10 begin up fee as well as a starter kit, also as registering with the company either by mail or online. There are no sales quotas, mandatory recruiting or mandatory monthly meetings.
Avon Representatives can earn cash two techniques: by promoting products or, by means of the Sales Leadership system, by promoting products while recruiting others at the same time. The greater a Representative’s promoting cycle (“campaign”) sales are, the better the percentage she will earn on those sales. Representatives who both sell and recruit (“Sales Leaders”) earn money according to their personal sales plus their recruits’ sales, with a comparable progressive earnings structure applied.
Avon Business Overview
1251 Avenue of the Americas
New York New York 10020-1196
Owners and/or Executives and Executive Consultants
Andrea Jung, Chairman and CEO
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