Ensure that the title on your article convinces people to come and read it. The headline needs to get readers thinking. If you can pique your visitor’s curiosity about the information that the article contains, chances are that he or she will read it.
Draw readers in with good headlines. Often times, readers will read just a headline or barely skim over the article until their eyes fall upon something that stops them. Consider posing your titles as questions so as to garner curiosity from your readers. Make people emotionally invested in reading your article.
The optimum length for most articles is somewhere around 500 words. When your articles are the right length, you will keep your customer’s interest. Many readers will get bored and avoid or rush through reading long articles. It is always best to write interesting articles that get to the point quickly and don’t go on and on.
Make good use of major article directories. First, submit a high quality article to one of the top directories. For subsequent article directories, rewrite the original article’s content from slightly different angles and submit. The process of submitting multiple unique articles to the directories improves your site ranking from the primary search engines.
If you want to succeed at article marketing, you must produce high volume, high quality work. A variety of different, quality articles will give your readers a choice. The more you work at your writing, the easier it becomes. This will allow you to produce articles at a more rapid pace.
Keep your articles around 500 words or less and begin each one with an attention grabbing introduction sentence. The attention spans of online readers are generally quite short, so reel them in quickly with brief articles. Hook them with the first few lines; you can always explain further as your article goes on.
Do not use more than 5 sentences per paragraph and make sure the article is not more than 700 words. Most article directories follow these criteria. The criteria for blogs is more lax; here, you should go for between 300 and 400 words.
Try not to overuse keywords while writing articles. Loading an article with keywords will turn readers away and search engines such as Google will dismiss your article as spam. Never use one keyword more than a few times in an article, so that your content still has value for its readers.
There are several steps that can be taken to improve your success with article marketing. Writing an article that can gain you traffic will pay off years into the future. Apply what you’ve learned here and you can’t go wrong.