When I first got my lawn care business started, I really thought I would have no trouble at all gaining new customers. I figured I would knock on a few doors, hand out a few flyers or door hangers and I would easily sign up new customers left and right. But then reality sank in and I found it was going to be a lot more difficult than I had initially thought. What I found is that a small percentage of people may just happen to need their lawn mowed, the day your flyer shows up. Most won’t however and they will quickly forget about you. This situation plagued my growth for some time until I accidently hit upon a method that worked and it worked good. Let me share with you what I found.
After being in business for a couple of years, I was about to scrape up enough customers to need an employee. Each morning this employee and I would meet up in my kitchen to have breakfast and talk about the jobs we needed to work on that day. We’d also talk about the customers we would be servicing and remind each other of the specifics each of these customers wanted when we mowed their property.
One day, I was in a hurry so I decided we should meet at a local coffee shop to hash out the daily schedule. We would pull up in my truck with trailer and mowing equipment in tow. I was proud of my truck, it looked really good. I also had signs on each side and my employee and I both wore matching colored company shirts. So when we walked into the diner we would immediately make our presence known. Over time, we got to know more and more of the locals. We’d say hi to them and they’d say hi back. Some would come up and ask for a business card, an estimate for lawn care, or even ask a property maintenance question.
This all created a snow ball effect. From the people we met each morning, we began to turn a lot of them into customers. Once we had them as customers, we’d then talk to and sign up their neighbors as well. From this social interaction I learned the importance of meeting people and talking to them. That is the best lawn care marketing method available to any of us and the best part about it is that it’s free! It doesn’t cost you anything to say hi and talk.
Now that I am more well known in the area, I had to scale up my operations to having two mowing crews. We have 8 employees now and are still growing. I recently needed to purchase some proprietary lawn care business software to help me schedule and bill all these new customers.
So if you are just getting started and are having a hard time finding new customers, my suggestion to you is go out and meet the home owners in your area. Find where they congregate and go there to meet them. The more you meet, the more you will sell. Try it out before you waste any more money on ineffective landscape marketing methods and you will soon agree that this is the best way to go.