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Meitrack GPS: Enterprise Quality-driven, Channel Bi-Win Focused

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<p>Chinese auto market is developing rapidly like  wildfire, the GPS market flows with space for development as 17million vehicles  increased annually and brings further opportunities for excavation of GPS  market also.</p>

<p>  The writer interviewed some GPS,IT sales fields in Guangzhou,Shenzhen and more, they all placed the GPS at a very  striking position to catch the consumer’s eyes. Although the products attached  the consumers a lot, but the lack of quality and service are still the problems  that urgently needing to be solved. In 2011, with the attentive operation and  effort of Top brands like Meiligao (Meitrack), the product quality and service  of GPS industry have made great progress as well as the application and  innovation accumulate certain experiences. The advantageous brands are ready to  strike but not fully present their advantages now; they need a certain time to  transit the brand content and quintessence to the customers by reliable  channels.</p>

<p>  On the basis of relevant  industry survey, the following 4 sections influence the purchasing results:  brand,product,distribution channel and supply according to the consumers’ actual  consumption experience. Brand and product are the long-term effects, and  product supply will influence the sales volume at specified time; however, the  distribution channel influence more, for one side, channel and terminal touch  consumers directly as well as provide an excellent and complete consumption  experience with them, it’s surely the advancing position for conveying brand  properties and product advantages; for the other side, distribution channel is  the last section of product supply, strong,reliable,high rate of coverage channel can rest assured the enterprise input of  products manufacture and supply.</p>

<p>  The principle of Meiligao (Meitrack) GPS-domestic  told the writer that, according to current GPS market, the enterprise must be  quality-driven and focus on the distribution channel’s construction and  control, the key points are manage and control precisely and accurately and  better together to get more channel support, thus provide more space for the  market. With the excellent idea “Credibility and integrity Quality Bi-win” Meiligao (Meitrack) GPS get a public praise from the industry and  consumers at the research and development fields of <a href=””>GPS Personal Tracker</a>,GPS VMT,GPS positioning system, <a href=””>Vehicle Tracking System</a> etc. In the light of Chinese of GPS market, it’s  not so easy to execute effective control and management.</p>

<p>  Firstly, the distribution channels are complex.  Besides traditional IT sales field, GPS has been already entered into home  appliances sales mall,large-scale chain KA channel, with the growing up of E-commerce, some  new-model channels such as network sales,direct sales,database sales present great potential at this market. Enterprise needs  to coordinate the current and ready-to-be-explore distribution channel to  establish a more suitable model to win in the fierce competition.</p>

<p>  Secondly, the franchises’ scale are different and  they operation independently, so it exist irregular and non-marketing factors  like “commission on sales ”,”areas goods trafficking” and so on. The enterprise needs to establish a  win-win concept that can be accepted with all franchises and formulate strict  price system to make sure all levels franchises’ benefit.</p>

<p>  Thirdly, China is vase in area and varied in  district, first,second,third,forth and different levels cities co-exist. Due to great different volume  between multiple provincial markets, the economical level and potential  customers are different. Multi-type,multi-area distribution channels accurate management  is a new challenge to GPS manufacturing enterprise. </p>

<p>  The industry expert suggest, the enterprise  management should consider channel models,channel partners,sales team management,establish supporting system and maintain the improvement continuously,modern channel management and innovative methods and so on while ponder  over distribution channels and terminal operation management model.</p>



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<p><a href=””>Phone Tracker</a> | <a href=””>GPS Vehicle Tracking</a> : Meitrack</p>


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  • Posted On January 29, 2012
  • Published articles 6

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