FASHION king Graeme Black has got designs on Miss World, we can reveal.
The 44-year-old watched the global beauty contest growing up in Carnoustie, Angus, but will now
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cheap dave and johnny prom dresses the world’s most stunning women for a special catwalk section in the spectacular contest being staged in China.
The world’s most beautiful women are competing in Ordos, Inner Mongolia, during the three-week contest before the final is screened to one billion viewers in 160 countries on August 18.
Graeme is overseeing a high fashion section when the contestants will show off their catwalk skills.
He said: “It’s a dream job, and I’m loving every second of it.
“Miss World was a real family event as I was growing up.
“We’d all settle down to watch the girls and guess what they would be wearing.
“In recent years however, the show hasn’t had the coverage it deserves.
“I hope we can change perceptions a bit and make it a showcase for beautiful women wearing exquisite fashion.”
Graeme has worked with John Galliano, Giorgio Armani, Salvatore Ferragamo and Hugo Boss
and now runs his own label.
Big name clients include Victoria Beckham and supermodels such as Elle Macpherson, Linda
Evangelista and Iman.
He said: “It’s been great fun working with the women, getting to know them and their personalities and pulling together what I believe will be a spectacular show.
“I’ve been blown away by how accomplished these woman are, the old stereotypes of beauty queens belong in the past.
“The Top Model section of the show features 47 of the 118 contestants.
“They have shown they have what it takes to be on the catwalk, something that is not a given just because you are beautiful.”
Graeme says it was massively difficult to choose the final line-up for the model section with Miss Scotland Nicole Treacy, among the girls missing out.
He added: “They’re all beautiful and different but I know the collection inside out and I needed girls who would best show off the designs when they are up on the catwalk.
“I’ve designed each gown to reflect the personality of each individual contestant and their country.”
Graeme has also revealed his new job as creative director of Chinese label Erdos 1436, who have a global 40 per cent share of the cashmere market.
He said: “This is one of the biggest challenges of my career. Erdos have been making luxury cashmere knits, sportswear and daywear for several years in China, but now wish to move into every major city in the world.
“The Miss World event will showcase what we can achieve.
“Working with this relatively young and dynamic company is a refreshing experience. They are so willing to learn and take on new ideas.
“They also have some of the most talented technicians in the world and the Mongolian cashmere they use is gossamer fine and utterly exquisite.”
After studying at Edinburgh University, Graeme worked with Zandra Rhodes and then Galliano, before travelling to Italy to become Armani’s right-hand man.
He launched his own label in 2005 to massive international acclaim, and still designs exclusively for a coterie of celebrities.
Graeme said: “I’m so very lucky to be able to do the job that I love, and enjoy travelling the world.
“It seems a very long way from when I was the only boy in sewing class in Carnoustie.”
Founder of the Scottish Fashion Awards, Tessa Hartmann, hailed Graeme’s Miss World role.
She said: “Haute couture is being brought to Miss World and there can be no one better than Graeme Black to do it.
“He will bring a timeless elegance to the show and rid it of its American prom-queen image once and for all.”
Tessa predicts Graeme’s designs will challenge the big couture houses such as Chanel, Dior and YSL.
She said: “He has the huge talent to challenge the big European fashion houses.
“People tend to think of China in terms of cheap mass production T-shirts.
“But they are the biggest spenders when it comes to high end designer labels.
“They demand quality and they will certainly get it with Graeme at the helm.”
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