Quite simply, Search Engine Optimisation is the practice of strengthening the rankings of a website or a web page found in the unpaid listings of a search engine to enhance traffic, incoming enquiries and conversions. Sustaining a focus on optimising the on-page written content and developing a robust sequence of good quality links from external web sites, Search engine optimisation remains the first important action of any effective digital marketing program. Search engine optimisation allows online companies to obtain increased exposure and delivers a significantly greater return on investment when compared with other types of search marketing, such as PPC. Even so, webmasters must stay clear of the many hurdles and pitfalls that exist if they’re to successfully optimise their on-line business. What are these frequent dangers and what can you and your appointed SEO Kent based agency do to avoid them?

1) Creating your whole web-site in Adobe Flash

Although Flash web sites typically look vibrant and edgy, search engines find it difficult to crawl web sites which are developed using Adobe Flash. It’s advisable therefore to simply use Adobe Flash when completely needed; websites should be, after all, built with optimisation in mind – ask an SEO agency for advice should you decide to use Flash

2) Pictures can not paint a 1000 words

Commercial sites typically look visually impressive and utilise effective images that will help to convey essential messages and concepts, however search engines tend not to see photos quite the same way we do. It’s recommended to implement ALT text to your images to ensure that it’s a lot easier for search engines to index them, however, photographs should not be used to substitute text. It’s usually advised that a site ought to have a minimum amount of content (usually a minimum of a hundred words) on every single page that you wish to be indexed by the search engines.

3) Completely unique, keyword related content

Duplicate content is perceived adversely by most search engines – in situations where there’s cloned content, search engines will often have a tendency to give preference to the primary source. Lots of sites and site owners opt to copy written content from different webpages and locations and it is obvious to see that web sites and pages that select this option are perceived unfavourably when it comes to organic search positions.

If your chosen Search Engine Optimisation Kent agency are unable to write completely unique content, then outsource this to an external provider. It really is worth spending the time and effort during this period, rather then regretting it later. The content must not only read effectively for search engines (i.e. contain search phrases inside the copy, meta keywords, key phrase pertinent page titles and unique meta descriptions), but should also read effectively for your audience. If desired, you may assign a budget for running a focus group and an assessment plan to ensure the conversion rates are optimal for each important landing page.

SEO isn’t a short term project and results are usually not instantaneous. Steering clear of the above mentioned frequent problems will ensure that your site has a strong on-page optimisation strategy that, if coupled with comprehensive keyword and competitor analyses and a thorough off-page optimisation strategy will ensure your site succeeds in the organic search listings. It’s as a result crucial to ensure that the on-page copy is completely unique, keyword relevant, persuasive, organised in a manner that’s optimal for search engines and reinforced with a robust and unique off-page optimisation strategy.

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