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Onitsuka Tiger By Asics brand to expand sales

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Onitsuka Tiger has a deep rooted history which has resulted in a brand which creates stylish sports products inspired by the Japanese values of craftsmanship and attention to detail. The iconic athletic brand was established in 1949 and founded by Kihachiro Onitsuka who wanted to promote a healthy lifestyle and bring up a respected youth using the power of sport. Onitsuka noticed that through the 1940s the popularity of basketball was growing, but most students were playing barefoot. This led him to want to perfect the basketball shoe using technical innovations.
Releasing as part of Onitsuka Tiger‘s Spring 2012 collection are these two colorways in the Onitsuka Tiger Fabre, as well as a pair of Onitsuka Tiger California 78 Vintage. The Fabre comes in a choice of blue / red or black / gold, both of which feature weathered suede uppers along with herringbone patterns on the canvas linings. The California 78 sports a grey colorway that is constructed from textile and suede, all the while sporting a vintage sole. Look for all thre now at accounts including KITH.
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Onitsuka Tiger avrà uno stile vintage e streetstyle, che possiamo ammirare in tutte le scarpe dal gusto casual e sportivo che fanno parte della collezione della prossima stagione fredda. Se amate, infatti, le calzature easy chic, con dettagli glamour magari dal sapore retrò, camminando sempre su shoes estremamente comode e pratiche, ecco che Onitsuka Tiger ha sempre la soluzione giusta. Preparatevi, dunque, ad una collezione ricca di scarpe che si ispirano, inevitabilmente al Giappone, ma anche a trend molto in voga nelle decadi passate.
The move is the result of the end of ASICS’s licensing agreement with Rawlings Sporting Goods Company, Inc. (Headquarters: St. Louis, Missouri, USA; President: Robert M. Parish). The contract, which began in 1976, will end on December 31, 2012.
ASICS’s baseball business will target net sales of JPY10.0 billion, and the company hopes to achieve this mark by initially focusing on the domestic baseball market, then expanding sales.
Further, the new lineup of ASICS brand products will be released in stages, starting in November 2012. In addition to baseball shoes, a wide range of goods including gloves, bats, apparel, and protective gear will be introduced, particularly high-performance goods developed with knowledge cultivated at Onitsuka Tiger ASICS Institute of Sports Science. Under the slogan of Newest, Fastest, the new Asics Tiger goods will actively convey a sense of newness and ASICS-like speed.
ASICS’s involvement in the baseball business had been entirely under the Rawlings brand name, except for shoes. By integrating its baseball lineup under the ASICS brand to expand sales, the company will raise the brand value of the ASICS Group as a whole.


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  • Posted On June 24, 2012
  • Published articles 9

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