Keyword phrases are the basics to all search engine marketing campaigns and as a result it really is important that you pick out the right keywords. The important aspects to take into consideration are competitiveness and search volumes. An effective search engine optimization campaign will target keywords and phrases that are attainable and deliver a large amount of traffic.
Most people click ads which are at the top half of the page and do not need you to scroll down the page. For this reason, it is important that your ad is in the top 5 positions. Being mindful of this, you ought to be realistic with the search terms that you select. On the other hand, there’s no point being in the top 5 unless those specific keyword phrases have a high level of searches.
There are various keyword tools on the market but one of the very best is Google’s Keyword Tool. This will provide you with the traffic levels in Google for every search phrase in addition to giving you search phrase suggestions.
Google AdWord’s Keyword Tool is developed for Google AdWords so to get the most from it; you need to alter a couple of of the settings. Make sure that your specific country is specified and pick exact match key phrases. You are able to then enter keyword ideas, or if you prefer key in your sites web address and click search. A large list of keyword suggestions will be generated which you are able to download to csv. When you have downloaded the table, go through the table and delete all irrelevant keywords and phrases.
Using the keyword tool provided by Google, you will be able to enter keyword ideas and it will generate similar searches and detail the search volumes for each keyword. Prior to doing this though, you should choose exact match and your country. Exact match searches will provide you with a worst case scenario whereas broad match will give a best case scenario. You can now download the table and delete irrelevant search phrases.
To discover the amount of search results for a particular search phrase, type in the keyword or phrase into Google and hit search. The search results will be displayed beneath the search bar. So now you have to find out how many search results pages there are for each search phrase. To do this, type &start=990 at the end of the web address. Normally, the more search results, the harder it’s going to be to rank for that keyword.
The next aspect to take a look at is the number of links that you need to build to rank on page 1 of Google. The lower the number of links required, the simpler it will be to rank for that keyword. Use link analysis tools such as Open Site Explorer or Majestic SEO to do this. Paste the web address of the company at the bottom of page 1 and record the amount of backlinks.
You should now have an excellent idea of the search volumes of each search phrase as well as their competitiveness which will help you with your search engine optimization campaign. Because of this you can choose which keyword phrases to focus on. Obviously you need to select key phrases that have the highest traffic levels and also the least competition. five to ten keyword phrases would be the normal amount of keywords to target in the beginning.
Keywords and phrases are really the fundamentals of all search engine marketing campaigns. It’s for that reason very important that you choose the right keywords. Look at my search engine optimisation key phrase blue print to find out how to select the the right keywords and phrases effectively. Should you prefer, look at http://www.marketinggrin.com instead..