Most successful businesses are built on trust. You might have a multi million dollar marketing budget, but unless a customer ‘trusts’ you, the sales will just not happen.
That’s why it is extremely important to have positive reviews against your product name. Because product reviews are all about trust.
A recent survey by Lightspeed reveals that a whopping 61% of online shoppers place a huge emphasis on product reviews. And another 24% of shoppers would change their mind if they found a couple of negative reviews for a product.
It is human nature to rely on the testimonial or words of someone you know personally. The next best thing is to look for positive product reviews for a product or service on the internet.
If your product or service has 10 positive product reviews then it will have a significant impact on the way people look at it.
The Traffic factor
Statistics reveal that almost 65% of ecommerce websites online do not allow product reviews. Yet, if you look at leading websites like amazon.com, reviews have such an important role to play in driving traffic.
If you are an affiliate marketer looking to promote a product, then a product review is one of the best ways to start.
A good product review that does not sound like a sales letter is one of the most successful tools used by affiliate maketers.
The Google Factor
Google loves product reviews. The more product reviews there are for your product or service, the better the chances of it getting listed sooner.
If you take a look at the best selling online products and then check the product reviews against their names, you will realize the importance of this. The products listed right on top in Google search results pages will have the maximum number of reviews.
User generated content is also an SEO booster. While it is not possible for a newly launched product to have a lot of user generated reviews, this is where a product review writer steps in.
An expert product review writer and an online marketing company can generate high quality keyword rich product reviews that look and feel exactly like user generated content.
The different types of reviews
There are essentially three different types of product reviews that you can use.
1. The Magazine Style Review: This type of review can be used as a press release, an article or even as a blog post and distributed online. It sounds like a professional magazine reviewing a product or service.
2. The Testimonial: This is one of the most popular types of product reviews used online. It sounds like an actual testimonial by a user who has used the product or service.
3. The short blurb: This is the type of product review that you normally see on e-commerce websites. It is short (100 to 200 words) and is almost like a shortened version of the testimonial type review.
Irrespective of which type of review you choose, it will certainly provide your marketing goals with the right impetus it needs to succeed.
Are you interested in getting quality product reviews? I recommend that you check this out.