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SEO: Email Marketing

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Designing emails to help market your business is a great new way to promote a new product, show a great deal, or even just reach a new client base. The positives for this type of marketing are vast and sometimes require very little work on your end to create a good message. You will only be limited by the resources you have, since the Internet can reach globally the emails you create can too. It doesn’t matter if you are a New Jersey Internet marketing company or a Hawaiian one, you can easily reach your clients in the US or all across the world.

Becoming creative with your emails or ideas is imperative to their success as most of the people receiving your emails receive hundreds a day. You need a way to make them stand out from all the others and you don’t need a famous new jersey website design team to do it. The first thing that will be read is the subject line, so find something more appealing than just “Try This.” Creating a message with a cool graphic design to it like this ( can really grab the attention of your potential market. Adding an interesting video, creating a survey to ask about your service, or even giving a promotional item in the email are all ways to receive positive feedback from these messages.

One of the best parts about an email marketing campaign is that you can the see and monitor the results almost instantly. Instead of waiting the 5-7 days of a letter going out in the mail, your email will be waiting in that potential client’s inbox as soon as you send it.Even better, you are able to monitor and track the results of each campaign you use. You will be able to see how many people actually opened the email, how many hits it brought to your website, and what the conversion rate to actual sales the email produced. You do not have to wait around like some other forms of internet marketing, if this email didn’t work or didn’t reach enough people, find new people or messages to create.

Another important part to these emails is to try and personalize them and find out as much about your clients before you send them out. From trying to reconnect with a prior client to finding a new base of people, creating quality message that caters to them makes for a far better email campaign. You will always have the ability to tap into huge databases and find thousands of new leads, but at the end of the day a quality lead is far greater to your business than more quantity ones. You don’t need a web marketing agency to tell you this message and it will seem much more professional this way as well. Make sure you have a strong call to action, as an informative email is not one that will give you more business. Show them why your product or business is the best one for them, and make sure to have your website linked so they can find out more about what your offering.


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  • Posted On July 14, 2012
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