SEO Melbourne is the process and art form in getting a website to work better with search engines like Google, Yahoo, Bing and ASK.
The main differences between SEO and Adwords
SEARCH ENGINE OPTIMISATION (SEO) is the process of getting your website to rank highly on Google for relevant keywords or key phrases search enquiries. The higher you rank, the more traffic you attract to your website.
The two methods for ranking your business website on Google are:
Organic (SEO) listings are the most desired because they are the most trusted links and best of all – They are FREE! You don’t pay Google for every link, click or anything. SEO Melbourne is a mixture art and science of increasing visibility of your website to search engines for those important combinations of words called keywords that are relevant to your business.
Pay per click (PPC) is a way of getting on page 1 by paying Google to be there. This is also referred to as ‘Sponsored Links’ or ‘Google AdWords’ advertising. For each visitor that clicks on your link you are charged at a specified rate.
Benefits of SEO
• Most trusted sources of information- 85% of the internet users using search engines as primary method to find websites
• Free traffic- SEO Melbourne works 24/7 for your website nonstop
• Long lasting
• Great online reputation
Disadvantages of SEO
• Can take a very long time to climb the ranks
• If you have bad reputation – this could stay on the search engines for a long time
Benefits of Adwords:
• Quick – Almost instantly
• First page results
• You pay only when someone clicks on your Ad
Disadvantages of Adwords:
• Can be expensive
• Short lived
• Cost per click is ever increasing as the internet becomes a more crowded place
Why do you need Search Engine Optimisation for your website?
93% of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. Your business cannot succeed if you’re not found on there.
33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEO raises your online profile and builds brand awareness.
SEO has had a reputation evident to a greater Return On Investment (ROI) in relation to generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel and/or medium.
Ranking Factors: Not sure which Social Media Melbourne services or packages will best suit your organisation’s marketing strategies? We at Anything Net can provide you with competitive methods that can achieve targets for your business efficiently and economically through our team of consultants. Our technical expertises can build-up on-site optimisation through various channels with current market trends. Content and reviewing are amongst other approaches we adopt for online interactions for your website.
We are determined to rank your website applying well-documented title tags, headings, meta tags and description thereby increasing the click-through rate from search engine result pages (SERPs) for your website. Due to great reliability of search engines on inbound linking as far as ranking your website is concerned, our link building team with their utmost proficiency ensures high rankings.
For a deeper understanding on SEO Melbourne and how to leverage the internet in your favour, Simply call Mobile App Development Melbourne at www.anythingnet.com.au today on 1300 944 339 and receive your FREE customised web strategy.
This article has been taken from http://www.ideamarketers.com/?articleid=3229648&CFID=174733770&CFTOKEN=61789023