When marketing your articles, make sure you have very compelling headlines. This gives your site visitors more of an interest in reading your articles.
Make your article content enjoyable to read. Do this by creating a warm “conversation” in your articles that feels much like a great conversation among friends. This will keep the tone friendly and light and won’t sound too formal. So, put your readers at ease by lightening the tone.
Keep your content on one page when constructing an article for the purpose of marketing. This is tempting to do, because of the fact that more webpages means more space for advertisements and more opportunities for search engine optimization. The benefits are outweighed by the annoyance multi-page articles cause to readers. At a minimum, give your readers a link, prominently placed, that lets them click to see the whole article at once.
Feature keywords at a prominent place in your article titles. Users clicked on your link because they needed information related to your keywords.
Your article needs a compelling call to action. No article should end without a strong call to action. Whether directions for performing an action or clearly defined links or buttons to continue from. If you do this, you’re more likely to influence your readers to act.
Before turning in your content, you need to apprise yourself of the rules of the major article directories. As long as you understand and abide by the rules of each directory, you will maintain good relationships.
Publish your online articles in an eBook to promote them. This eBook will provide a great opportunity for your customers to read up on your products and services and help you to develop a more comprehensive email mailing list.
Consider writing articles that will be informative to your audience. If you write articles that are relevant to your niche, you will be seen as an authority in your industry. You’ll be trusted by prospective customers. These articles serve as original content and these will help you rank higher in various search engine results.
Pack your articles with great information. Utilize a variety of resources to give your readers useful information. Look for offline sources to help you as well; not all information has made it to the Internet.
Each article directory has its own specific requirements, and to successfully use the directory, you must familiarize yourself with their guidelines. Not all directories have the same guidelines for submission.
Article marketing is great to drive traffic. The author can prioritize his or her subject matter based on his or her preferences or needs.
Stay within 3-5 sentences in every paragraph, and make sure the words in your articles are numbered between 500 and 700. These rules are pretty similar across different directories, so tailoring your articles to those rules will make your life easier. Blog entries are usually somewhat shorter, closer to 300 or 400 words.
With the advice given above, you’ll be prepared to maximize your business marketing efforts by using article marketing. Put it to work and watch the number of visitors to your business website steadily increase.