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Authoritative, well-researched and reliable, whitepapers are more than just another piece of marketing content. They are a way for companies to affect hearts and minds in the marketplace, to argue a point and educate an audience, to position a business as thought-leaders in a given field and to promote businesses in a way that doesn’t feel like promotion, but still secures strong leads and healthy conversions.
So where to begin?
Here are the seven ingredients of effective ...more