“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total
obliteration. I will face my fear. I will permit it to pass over me and through me.”
(Frank Herbert, “Dune”)
We, as network marketers, have trouble controlling our fears because fear hides behind so many “legitimate’ excuses.
‘I’ll call that prospect tomorrow”, ” I need to watch one more webinar before I get started”, “My Plan presentation is not perfect yet.”
All sound legitimate but they all are nothing but a smokescreen that we hide behind.
Let’s explore the real fears that we network marketers must deal with to achieve the success we all crave.
Fear of Rejection
This has caused the downfall of more marketers than everything else put together. We humans are social creatures and begin seeking approval from others as soon as we can babble our first words.
I am the proud father of a 13 year old drama queen. Not a knock on her – all 13 year old girls are drama queens and why? Everything is “life and death.” A new pimple and the world is going to end tomorrow. It comes with the territory.
So, is a cold approach “life and death.” Have fun with it – make it a game: I’m going to approach 5 people before I go home tonight…
My favorite term for what we do is relationship marketing, kinda changes the way you look at things, don’t it.
Don’t be a drama queen – overcome the fear of rejection
Fear of Cold Calling
The programming starts early as a child – “don’t talk to strangers” begins out of a parent’s love and concern for their children. However, it morphs,grows and becomes a self-limiting adult belief.
You don’t have to cold call, period.
I believe that the one or two prospects you might get will never equal the emotional wear and tear that will surely happen.
If this is what you’re being taught to do, there are options that will do away with cold calling
Fear of Objections
Your self-talk is, what if they ask a question I don’t know the answer to? – I’ll look like I don’t know my business.
This is sneaky little fear because this fear makes us talk too much! The thinking is that if we’re talking, they cannot offer objection. The problem is that we then fall into the “pushy salesman” trap.
Also,if we talk too much, the prospect will believe that this business is too hard for them!
My upline has us using a resource that I recommend, The 45 second Presentation by Don Failla.
You can do anything for 45 seconds. Right?
Fear of not being Perfect
This has been an issue for me to overcome-everything has to be perfect before I get started…
The fallacy in this is that it will never be perfect – there are too many variables and there’s always a new ‘one button” program that you have to get before you get started…
My new philosophy – It’s better to have it 70% right and done today that 90% right and done tomorrow – embrace it with me – Today!
Fear of Closing
I know, I know but this is a real fear for many folks. OMG, now I have a downline – What the heck do I do now?
To keep from having to answer this question, we never close.
If you’re left out in the cold when it comes to supporting your downline, once again, Go to Ray Sanders Marketing for some very cool free information
In closing, let me offer a thought – do what you fear most.
If it’s public speaking, find a way to get in front of a group – Find a local Toastmasters?. This is a group of local folks who will critique your speech without critiquing you as a person.
P.S. – Also, you can meet a lot of “warm prospects.” (wink,wink)