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The Advertisement was Under the 500 Meters Deep Water


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Jill is a staff in a company of London, and his task is to plan the scheme. Recently, his company launched a new product. Company prepared to use to make an advertisement, but they still could not get a good and appreciate scheme. As a planning commissioner, Jill thought this idea day by day. One night, he saw news that a submarine makes a scientific research under the 500 meters deep water. Jill came up with a good idea to promote its new idea.

 

In the second, Jill reported his creative to the manger: put the product’s publicity material on a piece of stainless steel, and then company provides the funds to sponsor the scientific expeditions. In return, the submarine will be responsible to place the steel to the deep underwater. After the manager heard this report, he felt very satisfied. In the process of the discussion, some people think this scheme is feasible, but others thought this plan is not have the practical value. If the advertisement was put under the ocean, there is no one could see it. It is more affordable to make advertisement to the radio, television, newspaper and traditional Medias. The manager adopted all advices, and let Jill explain the scheme in detail, at the end; they decided to use this plane.

 

In the evening, television news program broadcast the submarine enters the sea, at the same time they also mentioned the sponsorship of the expedition, and the steel was broadcasted in the television. In the second day, major newspapers reported this sponsor company and that steel during the expeditions. There is a newspaper to report: “It is a good idea to make ads under 500 meters water.” 

 

After the Medias reported, the company has to be the well-know enterprise, and the product was sold very well. Its direct profit is ten times of the sponsorship fee. Invisible profits (brand value, the esteem and so on) are another wealth which can be not estimated.

 

Success needs to develop a new style. When the traditional advertisements were too much, if we can catch up whit a creative idea, it is a brilliant move.

 

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IvyChen Article's Source: http://articles.org/the-advertisement-was-under-the-500-meters-deep-water/
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  • Posted On July 9, 2012
  • Published articles 10

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