Search Engine Optimization (SEO) is the process of improving the quality and quantity of traffic to a web site from search engines via “Organic”, “Algorithmic” or “Natural” search results rather than Pay Per Click (PPC). Traffic exists on Google as well as the other major search engines. Search Engine Optimization is the process of studying that traffic for a specific keyword, theme or area. We can then ascertain your ROI (Return on Investment) before any work is carried out.
Once we know the traffic volumes available for your business area, we can make amendments to your site in order to position it in the traffic stream for the highest traffic, themed keywords. This ensures that once your site reaches the top ten for each keyword your site will receive a known volume of traffic on a daily basis.
Benefits of Search Engine Optimization
Compared to PPC (Pay Per Click) where one has to invest hundred’s of dollars daily and even thousands of dollars every month depending on your business to get top positions under Google Sponsored Links, SEO on the other hand saves tons of your money and same can be invested in other types of promotions.
For a Brand New website, normally it takes 3 Months to fetch the top position; once ranking is achieved your site will always be on top positions. Hence no more investment in Google Adwords.