Do you want to make more money with your article marketing efforts? Each day you spend time writing those articles, you are perhaps wondering if you will ever see a return on your time investment. Here is a quick tip.
Use long tail keywords when writing articles. So what are long tail keywords?
Long tail phrases are keywords that consist of three to five words. The core idea here is to get targeted visitors. Say someone is searching for soccer boots. If you use keywords like “Nike soccer boots” or “Adidas soccer boots”, you get a more targeted visitor. You know the visitor is looking for a specific brand. Now all you have to do is to offer the exact product to the visitor. That will boost conversion rates by at least double.
Does that mean that you can’t convert more general terms?
You get more traffic with general keywords, but they are harder to convert. The reason behind this is that it’s harder to guess the intent of the visitor. Is he just surfing around for more information? Or is he looking to buy something? You can’t really tell. So the conversion rates can go way low. Sometimes, for these keywords, conversion rates can be lower than 1%.
Another benefit of using long tail phrases is that you get less competition in the search engines. Less competition means your articles are easier to rank in the search results and you will get more traffic.
When writing articles using these keywords, start by writing about the problem that the visitor is having. Doing this will help position you as the authority. You are showing the visitor that you understand the problem that he or she is facing, and that you have the solution.
Don’t write articles that are filled up with filler content. Make sure you give away some of your best advice. Articles can help you drive traffic, but they can also help you build trust. To do that, you have to create goodwill by giving.
If the visitor thinks what you say in the article body makes sense, it’s more likely that he will click through and visit your website. You realize what is happening here? You have a potential buyer who sees you as an expert, and wants to learn more from you. That’s the type of visitor you are looking for.
What happens next depends on what you publish on your landing pages.
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