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Ways of Improving the Page Speed of Your Website


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Internet users are an interesting lot. Speed matters alot to them. Thus, it is important for you to ensure that the page speed of your website is okay. If your website’s pages take too long to load, visitors will abandon them. This is suicidal for your business. You will lose important customers not forgetting potential revenue. Search engines on the other hand, rank slow sites poorly. Through a page speed service, any problems causing your site to slow down will be sorted out.

A slow page speed makes even the best sites lose their appeal. Normally, this is attributed to the amount of graphical text you have incorporated. Web pages are designed using Adobe Photoshop software. The page is then taken for conversion to HTML or XHTML. This is the format that most web browsers open pages in. If there is any discrepancy during the initial stage, it might spill over to the loading of the page. A page speed service can work on this and other complications with ease.

The best way to deal with an inadequate page speed is by carrying out an appropriate test. Other sites with similar features can be used for this test. This is normally done to assess how the site would behave in different platforms. Other factors affecting loading speed include the amount of scripts, ads, and images coded into the site. The web host’s quality also affects this speed. There are several online page speed service analyzers that one can use for this kind of test.

You should use more than one resource in order to get the best results. Different page speed analyzers give varying results. The web designer should always ensure that the end product meets client and user expectation. When you assigned work to a web design professional, you had some expectations. One of these was that visitors would be able to access your site without any hitches. All the same, page speed service providers do have access to resources to help deal with the problem.

Another way to deal with slow page speed involves optimization of images. Make them small. Use image editors to resize them instead of CSS or HTML browsers. Combine several images into a CSS sprite. Sprite files experience faster downloads compared to individual images. The sprites should be optmimized as well. The Favicon should be made cacheable and small as it is also an image. The HTML should be minified and any comments removed. All these can be done via a page speed service.

Cookies may affect page speed. Web developers and designers use cookies a lot. To reduce their impact on loading speed, the cookies need to be kept small. Maintain fewer cookies and get rid of unecessary ones. Scripts such as Java and Ajax slow down pages. Do not load them first, let them come after the page has loaded. Other areas where page speed service assists is by optimizing the server. This can be achieved by configuring Etags and using public proxy caches among others.

Aaralyn U. is the author of this article on Page Speed.
Find more information, about Page Speed Service here

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  • Posted On July 30, 2012
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