Web advertising has reached to new heights by globalization of the products for sale. Internet marketing has not only broadened its Horizon in marketing but ECRM (electronic customer relationship management) has also assisted the dealers and customers in selling and buying the products respectively. Various social websites are used for Social media networking and gaining traffic. Various social media marketing programs create the content which encourages the readers to share it on other social networks. In the Corporate world such messages or Links multiplies amongst the users or readers on single click. Various Blogs helps the users to review Products which can be shared amongst each user of the blog.
An Internet Marketer can approach its customers with one to one interaction. They can exchange messages and enhance their business relations. Today cell phones got an easy access to internet on the go and it has proved a boon for the Social Media Networking. One gets information or a notification for the nearby happenings and it is a real-time experience. Even in Corporate Sector, followers of various companies get updates about their importance and capabilities of the product. QR codes in the notifications help the individual to access the company website directly to their portable devices.
How one can find the product which can fulfill his desires? This is taken care by Various Search engines in which keywords are typed and appropriate results are displayed. And optimizing the performance of such searches by using various visual effects and broadening the search spectrum is called Search Engine Optimizing. And when corporate links get involved it is called as Corporate Search Engine Optimization. Search Optimization technique dominated various search engines in the market. In 2003, Google showed up in 75% of the searches. But in the late 2009 Google was dominated by Yahoo!, Bing etc.
It is an SEO (Search Engine Optimization) strategy to get control over the results of the keywords type into a search bar. The links provided in the results may be cross linked to the same website to increase the popularity of the website. While typing in the search bar a list drags down displaying the recent searches which crawl back to the same web page. In Corporate Search Engine Optimization profits cannot rely on Keywords density which is an exclusively a webmaster control. If negligence is shown by one search engine the user approaches the other sources for their search.