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Why Content is Still the Mainstay of An SEO Campaign

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It is the age of social media. Social Media websites have changed the way data is shared and also affected the way search engines look at websites.

And this has led to a misconception that content is no longer as important for search engine optimization as it was at one point of time.

But is this true?

Does content still rule?

Here are the answers.

Content is still king

This is perhaps one of the most overused cliches on the internet. But I cannot help repeat it here. Content is king. And it still continues to rule.

The reason why original content is so important is because websites are about human beings. Actual people like you and me who surf the internet looking for information, products or services.

Every search engine today tries to rank those websites that have quality information that relates to the topic the site is about. And what better way to display that information than content?

The onus of search engines is to make the internet a better place for users. With every algorithm change, it tries to weed out websites that mislead, use data stuffing or other blackhat techniques or have poor quality duplicate content in it.

The recent panda update had content scrapers and plagiarists running for cover. Their rankings dropped overnight and their websites were sandboxed.

SEO & Content

If you are serious about getting your website ranked or indexed by google for that matter, then you must think seriously about the quality of the content on your site.

Poor Quality Content = SEO Killer

It is as simple as that.

The More the Better

Have you ever spied on your competition? It is one of the most important things that you can do as a business.

If you look at some of the topmost websites in your niche, you will find one thing in common.

They will have lots of content. Frequent updates, fresh & quality articles that will keep the search engines coming back for more.

If your website has just 5 pages and you expect to dominate Google with that, then you are in for a rude surprise.

The more original content you have, the better your chances of ranking sooner and higher.

The Content Write

Over the years, the term content writer has undergone a transformation. From seasoned writers who are published and have best sellers to college students looking for a quick buck to housewives trying to make some money from home, everyone has tried their hand at content writing

Today, there is software that writes content.

But content writing is still a specialist’s job that requires an unparalleled understanding of the working of search engines.

The only difference amongst these many types of content writers and the content they write is the conversions.

Only a good quality SEO content writer will be able to give you content that search engines love.


Sanjay Nair Article's Source:

  • Posted On April 4, 2012
  • Published articles 3

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